San Diego Housing Market News and Analysis
Women and Real Estate
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Submitted by PerryChase on August 16, 2007 - 12:24pm
I think that many middle class families will experience payment shock or bankruptcy thanks to women's nesting urges.
Women had the nesting urges and men wanted to make the quick bucks tinkering and flipping. Great combination for a bubble.
Here's an interesting LA Times article. I'm not sure what was so holistic about buying overpriced real estate.
A woman sees the home in a house
WHAT do women want?
Plenty, when buying a home. And how they go about finding the perfect palace often is as different from men's approach as, well, Venus is from Mars.
Women rely more heavily on their emotions and men deal with the facts, scientific research shows. And more often than not, experts say, women ultimately are the "deciders" in the choice of which home to buy and where.
"It's an old stereotype but true," said Richard Peterson, a psychiatrist who specializes in investment psychology. "Women access their emotional center," tapping into how they feel about a purchase. Men typically don't. Turns out, he added, those emotions lead to better decision-making.
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