What is this world coming to?

User Forum Topic
Submitted by NewtoSanDiego on January 15, 2010 - 9:15pm

Hummer, the icon of the American 00s is being bought by Sichuan Tengzhong Heavy Industrial Machinery Corp.

Volvo is will be acquired by Zhejiang Geely Holding Company.

Range Rover is now Tata Range Rover......TA TA?!!

Jaguar and Icon is now Tata Jaguar.....TA TA???!!!

HELP??!! WHY??!!!

I'm hearing now that porsche is actually a Volksvagon!

Submitted by Bubblesitter on January 16, 2010 - 7:38am.

Listen NtSD,
I'm not sure why you are so surprised.

The Chinese have the cash and they need the brand names.

Other than Lenovo can anybody name a worldwide mainland Chinese brand?

Brand power is very valuable, otherwise they are just the low cost, thin margin manufacturer

I'm surprised there hasn't been more Chinese acquisitions to date. More will surely follow. Key question is will the Chinese be able to maintain the brand.

The typical Hummer owner (or at least stereotypical) is a type A male with bit excess testosterone perhaps leaning conservative. He may have Rush Limbaugh set permananently on the radio. Will he buy a Chinese car? IMHO, a resounding NO. That is why Hummer will be out of business within 24 months (at least in US market). That is if the acquisition even goes through, it is not a done deal.

Tata is an Indian conglomerate very well known and respected, they are sorta the GE of India, but even more diversified. Interesting how the former British colony now owns iconic British brands Land Rover, Jaguar (they haven't been British for a while, Ford owned them last few years.)

BMWs and Audis have production facilities in China now. You see black Audis all over China now, primarily for domestic China market, but they plan to export to the US market. In 2013 that shiny 3- 5 series BMW in your driveway may be Chinese made.

The Porsche and Volkswagon collaboration has gone back for years with various stages and levels of cross ownership.

Why the surprise NewtoSD? You should read some business news occasionally

Bubblesitter

Submitted by briansd1 on January 16, 2010 - 12:09pm.

Bubblesitter wrote:

The typical Hummer owner (or at least stereotypical) is a type A male with bit excess testosterone perhaps leaning conservative. He may have Rush Limbaugh set permananently on the radio. Will he buy a Chinese car? IMHO, a resounding NO. That is why Hummer will be out of business within 24 months (at least in US market). That is if the acquisition even goes through, it is not a done deal.

I think that you're wrong. 'em tough guys in the Heartland who are worried about 'em furiners taking over America are shopping at Wal-Mart buying stuff from China as we speak.

Submitted by briansd1 on January 16, 2010 - 12:17pm.

Bubblesitter wrote:

The Chinese have the cash and they need the brand names.

Other than Lenovo can anybody name a worldwide mainland Chinese brand?

Haier.

If you include Taiwan, Hong Kong and Singapore, you have many other brands -- Acer, HTC, Vizio, etc..

Acer is a very interesting case. Their computer brand didn't do so well in the 80s so they concentrated on contract manufacturing. But now they own Gateway.

I'm betting that Acer will surpass Dell which will slowly have to close all of their vaunted just-in-time US manufacturing plants.

Brands are less important than they used to be in my opinion. Consumers are not so brand loyal these days.

Submitted by 34f3f3f on January 16, 2010 - 1:42pm.

Volvo was Swedish, and both Jag's and Range Rover were British once, so nothing has changed. What has changes is auto manufacturing which is now all about assembly. Parts are made all over the world, and only assembled in one country. I'm not sure there is such a thing as a national brand anymore. National majority shareholdings maybe.

Submitted by moneymaker on January 16, 2010 - 3:20pm.

briansd1 wrote:

I think that you're wrong. 'em tough guys in the Heartland who are worried about 'em furiners taking over America are shopping at Wal-Mart buying stuff from China as we speak.

Don't know if you've shopped @ Walmart lately briansd1 but the last 6 or 7 things I bought there were made in the USA. I did not actually look until I was at the checkstand. I would not be surprised to find out that Walmart is actually trying to carry US brands,vs. a few years ago when almost everything there was from China. I think they smartly see that American sentiment may shortly become to buy US products.

Submitted by CDMA ENG on January 16, 2010 - 3:55pm.

Shit...

If Jagguar and Range Rover are going Ta Ta...

Thier levels of quality can only go UP!

:P

CE

Submitted by briansd1 on January 16, 2010 - 6:44pm.

threadkiller wrote:

Don't know if you've shopped @ Walmart lately briansd1 but the last 6 or 7 things I bought there were made in the USA. I did not actually look until I was at the checkstand. I would not be surprised to find out that Walmart is actually trying to carry US brands,vs. a few years ago when almost everything there was from China. I think they smartly see that American sentiment may shortly become to buy US products.

I'll check the next time I'm at Walmart.

I don't shop frequently at Walmart or anywhere else. I buy household stuff at Walmart -- shower curtains, detergent, soap, etc...

I feel like I'm weird because there's nothing that I need or want to buy anymore.

Submitted by ocrenter on January 17, 2010 - 11:58am.

briansd1 wrote:
Haier.

If you include Taiwan, Hong Kong and Singapore, you have many other brands -- Acer, HTC, Vizio, etc..

Acer is a very interesting case. Their computer brand didn't do so well in the 80s so they concentrated on contract manufacturing. But now they own Gateway.

I'm betting that Acer will surpass Dell which will slowly have to close all of their vaunted just-in-time US manufacturing plants.

Brands are less important than they used to be in my opinion. Consumers are not so brand loyal these days.

why in the world are we including Acer and Taiwanese and Singapore brands into the discussion? we are talking Chinese brands, so if you want to include Hong Kong, that makes sense. but to include a brand just because it is from an ethnic Chinese country makes no sense.

that's like lumping Land Rover and Jaguar and Holden together with GM and Ford and Chrysler because they are all Anglo Saxon brands.

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