Target coming to Del Sur?

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Submitted by DelSurBird on January 18, 2014 - 9:02pm

Just heard from a real estate newsletter that there are plans in the works to build a Target store in the Del Sur area - I believe at the new shopping center under construction. This sounds very concerning to me what this means for the community traffic in that area. Does anyone know when/where the next community planning meeting will be I would like to get info so I can attend to hear what is being planned for this shopping center. Thank you!

Submitted by Essbee on January 19, 2014 - 8:37am.

I heard that rumor back in 2011, when I was looking in Del Sur. This year, I heard it again from a friend who lives there. My friend also said that In-N-Out will be in there somewhere.

I'm not thrilled about the traffic either (I live in 4S sort of near Del Norte HS), but I do love Target... :)

Submitted by Coronita on January 19, 2014 - 8:44am.

Look on the bright side.. It's a Target. It could have been worse. It could have been a Walmart :)

Submitted by EconProf on January 19, 2014 - 9:43am.

I live nearby and don't see a problem. With all the new housing, families, and upper end suburban demographics here, a Target store is logical and will do well.
What I want is a Trader Joe's!

Submitted by Essbee on January 19, 2014 - 4:54pm.

Well, the closest Trader Joe's (Carmel Mtn) is pretty close already...but yes, that would be convenient.

Of course, the closest Target (Poway) is also relatively close already... I went there this morning. :)

Submitted by flyer on January 19, 2014 - 5:16pm.

We live in RSF, and are looking forward to the new retail/restaurants, etc. in the Del Sur development. We've enjoyed the same in DM, CV and 4S over the years, and it's always nice to have more options nearby.

What will be really interesting, will be to see how the relatively new communities "age," since, when we lived in CV, it appeared that no one ever seemed be over 40 at any given time.

We've always wondered if the majority of the older residents couldn't afford to retire in place, or if they simply chose to move elsewhere. San Diego is a city that can destroy people in retirement if they don't plan well.

Submitted by spdrun on January 19, 2014 - 6:47pm.

why?

if you have a paid off house or condo that you bought 30+ years ago, your carrying expenses should be well under a grand a month, maybe under $500.

other costs of living in San Diego are only marginally higher than in other parts of the country. (and in some cases lower, since HVAC is less of an issue)

plenty of both older and younger people in the area where i bought in mission valley, seems like a pretty normal mixture.

Submitted by flyer on January 19, 2014 - 11:50pm.

Agree sp, in certain areas carrying expenses are next to nothing. Many in our family (including myself) are good examples of people who bought here years ago, and have relatively low housing expenses--but that is not always the case in many areas of San Diego--especially in the newer North County developments.

We have personally known people who could not afford to retire here in recent years for many reasons--job loss around 50, with no alternative income to rely on--college expenses for their kids--lack of jobs and housing opportunities for their kids--and the list goes on.

As you mentioned, it's not everyone, but there seems to be a fairly large percentage in the areas I mentioned.

Submitted by all on January 20, 2014 - 10:40am.

Black Mountain Ranch had major retailer planned since the plan was made public and voted on 15-20 years ago.
I don't think there is much you can do about it now.

EDIT:
This is what the new shopping center is supposed to look like. Traditional big-box setup - large store surrounded by big parking lot and few shops on the perimeter.

Submitted by EconProf on January 20, 2014 - 11:29am.

I wish the big box were going to be a Lowe's or Home Depot. Neither are within a 10 mile radius of me ( which is 2 miles south). A Lowe's or Home Depot would have somewhat of a geographic monopoly and would do well except they like to be in huge shopping districts near major highways.

Submitted by all on January 20, 2014 - 2:36pm.

There is Home Depot in Carmel Mountain Ranch and there is another one in Mira Mesa. Both should be less than 10 miles driving distance from you.

Submitted by dumbrenter on January 20, 2014 - 2:43pm.

flu wrote:
Look on the bright side.. It's a Target. It could have been worse. It could have been a Walmart :)

When are they going to open that 99 cent store there?

Submitted by Coronita on January 20, 2014 - 2:56pm.

dumbrenter wrote:
flu wrote:
Look on the bright side.. It's a Target. It could have been worse. It could have been a Walmart :)

When are they going to open that 99 cent store there?

I think they should go for a trifecta and add, for wings and beer, a Hooters just for completion. They do need more places to eat that are more family oriented....

Submitted by an on January 20, 2014 - 4:53pm.

flu wrote:
dumbrenter wrote:
flu wrote:
Look on the bright side.. It's a Target. It could have been worse. It could have been a Walmart :)

When are they going to open that 99 cent store there?

I think they should go for a trifecta and add, for wings and beer, a Hooters just for completion. They do need more places to eat that are more family oriented....

There's already a Hooters in West RB, next to the 15 :-)

Submitted by DelSurBird on January 20, 2014 - 6:10pm.

I checked the latest revised Black Mountain Ranch Subarea Plan and didn't find this information. I am really curious if a traffic study has been completed for this plan? With the new school, apartments, townhouses and a transit center under construction or planned for this area, in addition to the other schools already nearby, this is a highly congested traffic disaster area in the making. Not to mention the build outs planned for Del Sur and surrounding neighborhoods along with the other schools and community centers we already have in this area. We already have too many traffic stoplights on Camino Del Norte. I would like to see a traffic study/plan to show how the streets, stoplights and traffic flow will handle all of this traffic to minimize the impacts to the community and Camino Del Norte.

Not only that, the intent and spirit of the Black Mountain Ranch Subarea Plan is to be a "green" environmental friendly neighborhood that sold me to be a part of this Del Sur community. It seems that a Target store is a total departure from this vision... I think the community needs to re-evaluate what a big retailer or big box store like Target means for the traffic in this area. When I signed on to purchase a home in Del Sur, I envisioned an extension of the Flower Hill/Del Mar Highlands shopping centers over to this area - cute/little boutique stores, restaurants/bars, outdoor fireplaces and nice walking grounds within a walking distance for date night/family quality time for the Del Sur , 4S Ranch and Santaluz neighborhoods. We have a beautiful open night sky out here, a big box store will just add more unwanted light pollution. I hope there is still an opportunity for our community to voice our concerns for this plan in the works. With two large Target stores already within a short driving distance from 4S Ranch/Del Sur, don't you think another Target will be one more too many for our area anyway?

I just learned that the Black Mountain Ranch community does not have their own Community Planning Team - we are represented by the RP Community Planning Team for San Diego County....???

EDIT: I meant this message to be in response to the following message:

"Black Mountain Ranch had major retailer planned since the plan was made public and voted on 15-20 years ago.
I don't think there is much you can do about it now.

EDIT:
This is what the new shopping center is supposed to look like. Traditional big-box setup - large store surrounded by big parking lot and few shops on the perimeter."

Submitted by joec on January 20, 2014 - 7:24pm.

One general problem with a lot of communities/municipalities is they need big business to pay taxes. Income taxes goes to the state, property tax to the county...etc...

You always see ways that citys want to get businesses in there since they generate a lot of sales taxes and there is no great planning for other revenues sources.

Submitted by all on January 20, 2014 - 9:51pm.

Whenever you see wide gap between lanes going in opposite directions you should assume that additional lanes will be added. That was the case with Camino Del Norte / Camino Del Sur, that will happen with Carmel Valley Road as well as Hwy 56 (I think the plan is to expand 56 to 4 lanes each way).

I don't like Target there. I like high-density subdivisions that will fill in the space between the big box store and the high school even less.

Submitted by DelSurBird on January 20, 2014 - 10:57pm.

joec wrote:
One general problem with a lot of communities/municipalities is they need big business to pay taxes. Income taxes goes to the state, property tax to the county...etc...

You always see ways that citys want to get businesses in there since they generate a lot of sales taxes and there is no great planning for other revenues sources.

Per the Black Mountain Ranch Subarea Plan, it "designates approximately 29 percent of the community for residential development, 67 percent for parks, and open space, 2 percent for schools, and 2 percent for commercial and employment uses."

We pay the highest Mello Roos taxes in the area and our Fire Dept. and Sheriff Dept services are currently funded/provided by SD County. The neighboring 4S Ranch community is all County funded - no SD City services. The new schools being are paid for by our Mello Roos taxes - Basically, little or no benefits from City of San Diego services - (Water/Electricity and park services?). Per the plan, City of SD will provide services in the North Village but on a small/limited scale. Seems there is not much need for tax revenue if we receive most of the services from the County. So if we add tax revenue from a store like Target, where will it go? To provide City services to Rancho Peñasquitos (our Community Planner Group for Black Mountain Ranch). This does not make sense - how the City of SD or Rancho Peñasquitos have the best interest of our community if they are not residents in our area or paying Mello Roos taxes?

Submitted by joec on January 21, 2014 - 7:24pm.

I honestly can't say...but as we've seen with the Melo-Roos news (MR used to pay bills for non-MR schools/meetings/upgrades/etc), I wouldn't be surprised if it's used for other stuff that may not be as related.

There is no tax a politician doesn't like. :)

Submitted by Coronita on January 22, 2014 - 12:48am.

AN wrote:
flu wrote:
dumbrenter wrote:
flu wrote:
Look on the bright side.. It's a Target. It could have been worse. It could have been a Walmart :)

When are they going to open that 99 cent store there?

I think they should go for a trifecta and add, for wings and beer, a Hooters just for completion. They do need more places to eat that are more family oriented....

There's already a Hooters in West RB, next to the 15 :-)

No AN, they are closing that Hooters down. A real estate investor bought the shuttered Vagabond Inn next to it and the Hooters building, and wants to turn it into a hotel again I guess. So the Hooters is being relocated to San Marcos....

according to people who know... (not me... of course)....

Submitted by livinincali on January 22, 2014 - 10:49am.

flu wrote:

No AN, they are closing that Hooters down. A real estate investor bought the shuttered Vagabond Inn next to it and the Hooters building, and wants to turn it into a hotel again I guess. So the Hooters is being relocated to San Marcos....

according to people who know... (not me... of course)....

Yeah. Those properties were purchased in Jan 2012 by HP-RB Hotel LP for a little over 3 million (looks like a Mom and Pop operation). The Hooters lease run until March 2016, but I'm sure they might be able to work something out prior to the end of the lease term.

Submitted by earlyretirement on January 22, 2014 - 7:59pm.

all wrote:
There is Home Depot in Carmel Mountain Ranch and there is another one in Mira Mesa. Both should be less than 10 miles driving distance from you.

Yep. EconProf I go to Home Depot at both of these locations mentioned and they are less than 10 miles to either. I don't go to Home Depot too often so don't mind them being a bit further out but it takes no time really to get there. I typically just go to the one in Mira Mesa. Just one exit down from us taking Black Mountain Road and then jumping on Westview which will go directly to Home Depot. Very quick.

I would actually welcome a Target in 4S Ranch. Like others, I much prefer it vs. a Walmart which I never go to. The nearest Target for us is either Mira Mesa but I typically just go to the one in Escondido in the Mall as it's so big.

Submitted by all on January 23, 2014 - 10:35am.

earlyretirement wrote:

I would actually welcome a Target in 4S Ranch. Like others, I much prefer it vs. a Walmart which I never go to. The nearest Target for us is either Mira Mesa but I typically just go to the one in Escondido in the Mall as it's so big.

The one in Poway might be more convenient for you. Definitely less congestion on the surface streets than the one in Mira Mesa. Just get on 56 and drive east.

Submitted by Essbee on January 23, 2014 - 1:44pm.

It might be even easier to just go from Camino del Sur to where it turns into Camino del Norte, then cross the freeway and turn R onto Pomerado.

Submitted by Essbee on October 6, 2015 - 2:16pm.

The new Del Sur Target opens tonight, 5PM-9PM, then again tomorrow morning!

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