Let's create an ad for the UT

User Forum Topic
Submitted by Alex_angel on July 24, 2007 - 5:52am

If you ever read the Sunday UT , you would have noticed that the HOME section is a huge crock. Builders post ads that look like articles to make it look like they are not advertising. Did I confuse you? You will see an article that states "Pardee builds best homes in west" or "K Havonian is recognized for building great homes" inside of these "articles" are sales pitches from the buyers. These are designed to not look like an ad but like an editorial or a news story. It is deceiving for those that don't know any better.
I say that every piggington member should chip in $1, then we can have Rich write an article titled "San Diego home buyers - dumbest in nation" and go on to explain how stupid they are for buying at the prices today. It seems the UT will do anything for a buck.

Submitted by GoUSC on July 24, 2007 - 8:15am.

I feel for where you are coming from. This type of "advertising" is becoming more and more popular (aka GM ads in Car&Driver that look like actual magazine reviews, etc.). However, I still believe it is the consumers job to educate themselves and, while not always, if they get fleeced because they choose not to educate themselves so be it. The UT is a business and they make money by advertising sales. Whether we like them or not.

Submitted by blue_sky on July 24, 2007 - 9:52am.

While I suppose this works for some, I start reading every page at the bottom, and if it says 'Advertisment' there I turn the page... For me these ads are less effective than standard ones.

Submitted by PerryChase on July 24, 2007 - 11:46am.

Rich will never write such article. He's not a maverick out to change the status quo. He's now a talking-head who needs to mince his words. He's not about rail against the Real Estate industry and call San Diego home buyers the "dumbest in the nation." I don't know Rich, just my view.


Wow, he lost some weight! Much more telegenic.

Submitted by admin on July 24, 2007 - 3:21pm.

"He's now a talking-head who needs to mince his words."

Perry, I find your post offensive. When asked a question, I answer it with facts, and not with dramatic statements, stories, or personal attacks. If you don't like this style that's fine, but that's what I've set out to do and it doesn't justify your implication that i am being dishonest.

I would never write that SD home buyers are the "dumbest in the nation" because it would be entirely pointless to do so. Seriously, what would that accomplish, and how does it add anything to the debate? This is about facts, not name-calling.

As for railing on the REIC, I am stunned by you saying I would never do that as I have repeatedly laid into Lereah, Chamberlin, and the various bottom callers that appear in the local media. Use the search to the left if you require proof.

BTW regarding what you wrote in this thread: http://piggington.com/media_appearance_0... , saying "some people would disagree" was an obvious (or so I thought) joke in reference to the fact that so many RE people have bagged so hard on me over the years.

Sorry if I have misunderstood you but I have zero tolerance of people accusing me of being dishonest and I caught more than a whiff of it in your post.

Submitted by drunkle on July 24, 2007 - 5:04pm.

rich: it would have been nice if you'd have laid into that moron penner for her part in talking up the "housing shortage". and the way she frames her questions, "people with poor income, bad credit and minority communities being targeted"... as if the problem is confined to the "bad part of society". and "everyone wants to live in san diego, why has home sales dropped"... like, obviously, wanting to live somewhere is going to depend on the price, not to mention, living somewhere doesn't assume buying a home there.

god, i hate that moron.

Submitted by PerryChase on July 24, 2007 - 6:29pm.

Man, I'm in big trouble now!

Rich, sorry if I offended. I didn't mean to. Of course, your delivery style should be what works best for you.

Perhaps it's only me. But I'd like to hear the plain unvarnished truth in real estate as well as in life in general -- someone to tell us we screwed up bad and now need to face the facts.

Rich, I know that's not your job. Thank you for providing this great forum for us to discuss real estate and other matters. In that regard, you've done a great deal to promote real estate and financial literacy. This site is contributing everyday to changing how is real estate is bought and sold, and how information is dessiminated. You've done a lot already to take on the status quo and the REIC.


The real estate bubble and it's consequences was not just caused by innocent home buyers getting in a little over their heads and buying more than they could afford. That implies that buyers were working so hard and aiming for the American dream that they got sidetracked (and thus were victims). It was a confluence of easy money, greed, fraud and deception that inflated the bubble.

In any field, the bulls are always pie-in-the-sky but the realists have to sugarcoat the bad news else they are labeled as negative and irresponsible. In my view, we need a good dose of realism. Why is it that realists have to be a little self-deprecating to get an audience?

Submitted by admin on July 24, 2007 - 6:42pm.

OK Perry, it looks like maybe I took your post the wrong way a bit. Sorry about the touchy response. The whole point of this site has always been to tell the truth about what's driving the housing market (something which was in short supply when I first started the site), and I've put a lot of effort into spreading that truth. I'm not looking for accolades, here, the point is to explain that after what I see as a very time-consuming effort on my part to promote the truth, I get (very) easily riled when I think someone is accusing me of being dishonest.

I couldn't agree more with your assessment of the bubble, and I don't believe people are innocent victims. If I gave that impression I didn't mean to. Ms. Penner said something about subprime lenders victimizing people, but it was part of another question and I just let it drop because the "who's to blame" question is a whole other topic that would have sidetracked the conversation, and imho it's a less important one than the "what happens next" one that I tried to focus on.

I also agree with your observations that realists are often more circumspect. In a sense, I think that's just part of being intellectually honest, unlike the permabulls. But either way I don't worry about it much because I am just glad that realists are finally getting to air their opinions in the mainstream places -- for a very long time, that wasn't happening at all.

BTW thanks for the props on the telegenicity. ;-)

Submitted by garysears on July 24, 2007 - 6:44pm.

Part of the UT article today quoted the guy as saying that foreclosures aren't affecting real estate prices. Well something sure is. If not yet, then look out when they do!

I just got off the phone with a Countrywide sales lady. She was pretty straightforward about some of the issues Countrywide is having in California and especially here in San Diego. She said countrywide has over 300 REO properties in San Diego county alone. I haven't checked the addresses on the REO site but I have no reason to doubt her. She said she was shocked that she found they have some $1 million plus homes on that list. I don't think anyone here would agree with the UT article that this is a subprime problem.

BTW, I looked at sales data for 3140 / 3142 Midway Drive on Point Loma / Old Town because I almost bought there in late 2003. Of 8 sales with identical 2/2 800sf plans sold in the last 2 years, the median sale price was $295K. There is one on the market right now for $230K. Another has been on the market for 150 days at $250K with no bites. They were asking around $220K in DEC '03 / Jan '04. I drove by there today and saw 4 "for sale" signs in windows but couldn't find them all on the MLS.

Submitted by NotCranky on July 24, 2007 - 8:18pm.

On the interview topic:

Maybe we can get Rich some air time/TV time with a stealth guest interviewer selected from the ranks of this blog? Somebody that will lead him in a direction that will make it easier to accomodate the needs or the serious bears and REIC player haters. How about JWM? I don't know, he's getting pretty soft lately ;).

First question, JWM stares into the camera.... "Rich can you tell these STUPID people out there just what part of the F#@%^[email protected]$^% Real Estate bubble it is that they don't understand?"

Second question. (JWM whips out dry erase pen and a white board) "Rich can you spell REALTWHORE and tell the public what that means?"

Studio audience chants:

Latesummer2008,latesummer2008,latesummer2008 !!!!

Submitted by Alex_angel on July 25, 2007 - 5:48am.

First of all I was joking about Rich and the article about dumb San Diego buyers. My point was about how these builders make thier ads look like editorials. It would be funny to throw an "ad" in there to contradicts what these schmoes are printing.

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