Apple's plans

User Forum Topic
Submitted by Escoguy on July 25, 2022 - 12:14pm

So yesterday, picked up a young lady who had a flat tire on her bike in UTC.

Drove her back to her apartment in Mira Mesa, as we were talking, she mentioned that Apple has about 1,000 employees in San Diego now.

While this could change, the plan may be for an additional 3,000 new hires in the near term.

No timeline was given.

I do see them filling up my building in UTC and are in several buildings nearby.

Apparently, the new HQ building in the Bay Area is already full so new hires are coming down here.

Last I checked, Apple's cash flow was about 95 Billion.

Submitted by an on July 25, 2022 - 12:22pm.

Apple just leased a building in Rancho Bernardo as well. So, it won't just be UTC. Amazon also is expanding beyond their main office at Campus Point, into the office space in UTC.

Submitted by Escoguy on July 27, 2022 - 6:36am.
Submitted by will-pv on July 27, 2022 - 4:45pm.

Wow, 5,000 workers in RB by 2026!

Submitted by Coronita on July 27, 2022 - 5:24pm.

Well, apple just spent 445million buying real estate in San Diego.

The San Diego Union-Tribune: Apple buys 67-acre campus in San Diego for $445 million.

So much for San Diego tech not thriving, according to

Case closed. Wrong again...

Submitted by Essbee on July 27, 2022 - 9:10pm.

Yeah for property values in RB, 4S Ranch, Del Sur, Poway, Escondido, PQ, Torrey Highlands, Carmel Valley! Although I fear the traffic.

Submitted by Escoguy on July 27, 2022 - 10:40pm.

Essbee wrote:
Yeah for property values in RB, 4S Ranch, Del Sur, Poway, Escondido, PQ, Torrey Highlands, Carmel Valley! Although I fear the traffic.

I never like to say one single factor could cause a market to stabilize but this Apple coming to San Diego could be the key factor in ensuring prices stabilize in the coming years.

As this is a strategic decision by Apple, their own in-house analysis must see the relative value of San Diego vs the Bay Area as a long term play.

I don't recall many near half billion investments in property in San Diego office space/campuses in the past decade.

Submitted by Coronita on July 28, 2022 - 6:26am.

Apple has been trying, and like everyone else, miserably failing at making their own connectivity chips.

5g, wifi, bluetooth etc. They are trying to get out of the Qualcomm/Broadcom monopoly.

For that, they need a presence here if they are going to poach Qualcomm talent regularly.

That's their main reason for being here.

Google is also expanding here for a few reasons. They have a few acquisitions here, trying to build up a chip practice here, and also bought Fitbit, I think the software group is here.

Walmart Labs had expanded here as well, which was a bit surprising.

Amazon also expanding their footprint here.

That's on top of all the biotech and life sciences that's been building up here too.

Unlike what folks like deadzone we were doing (fabricating shit up, like he was), a lot of us in private tech sector here was just reporting what we were already seeing.

Apple workers moving from the Bay Area to San Diego aren't simply temporary remote workers. Apple for instance, is very anti-remote work. These folks that moved down to San Diego are working from the Apple campus here. They might have first relocated here working remotely duing the start of the pandemic. But many are now here permanently reporting to the local office that is also now expanding... and that's extra housing demand. A company doesn't drop half a billion in real estate unless it's an investment for the long term. Net positive for san diego economy and real estate.

Submitted by will-pv on July 28, 2022 - 12:32pm.

SD, Austin, and Seattle are the big places for Apple expansion.

I couldn't find stats for where all of Apples employees are located across the country, but I did find a job website that lists the number of current job postings for each of Apple's locations in the US. Here are the locations and current job listings, and I put the big ones in bold:

Location Jobs
Cupertino, CA    4672 Jobs
Anchorage, AK    15 Jobs
Austin, TX    1184 Jobs
Beaverton, OR    178 Jobs
Cerritos, CA    15 Jobs
Culver City, CA    483 Jobs
Dallas, TX    27 Jobs
Denver, CO    22 Jobs
Elk Grove, CA    8 Jobs
Irvine, CA    92 Jobs
Los Angeles, CA    25 Jobs
Los Gatos, CA    13 Jobs
Manhattan Beach, CA    19 Jobs
Melbourne, FL    10 Jobs
Miami, FL    21 Jobs
New York, NY    235 Jobs
Orlando, FL    33 Jobs
Pasadena, CA    13 Jobs
Portland, OR    26 Jobs
Reno, NV    18 Jobs
Reston, VA    13 Jobs
San Diego, CA    1214 Jobs
San Francisco, CA    28 Jobs
San Jose, CA    14 Jobs
Santa Clara, CA    36 Jobs
Santa Monica, CA    13 Jobs
Seattle, WA    759 Jobs
St. George, UT    0 Jobs

So for new hires, San Diego is only behind the Apple Headquarters! Take that Reston, VA!

Submitted by gzz on July 28, 2022 - 2:01pm.

Re Reston, DC is getting nicer and a minority of the older NoVa suburbs like Falls Church and McLean are nice. But in general it is a confusing traffic nightmare, poorly planned, hot and humid, and low quality of life area relative to the costs. The people living there themselves I liked, open minded, diverse, and well educated.

The densest parts of NoVa manage to be both pedestrian and car unfriendly. (One reason I like OB is that its the opposite, great for driving biking or walking).

Walking from one skyscraper in Crystal City to another 0.2 miles away you take your life in your hands and suck up tons of auto exhaust if you make.

Submitted by flyer on July 29, 2022 - 7:38pm.

Great to see these developments, and more proof that our primary and rental investments will be looking even better as time goes by.

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